New Floor Plan, Dynamic Vehicles Highlight Lexus Exhibit at 2010 North American International Auto Show

Gone is the previous two-story structure with sweeping staircase. This year, the exhibit has a “landscape” earrings, suitable for strolling amongst the premium vehicles or merely lounging a short distance away from a 25-foot-tall waterfall.

“In our first 20 years of business, we grew from a respectable premium automaker to the most preferred luxury brand in the United States,” said Andrea Lim, Lexus Events Marketing Manager. “This exhibit exemplifies the next chapter in the Lexus franchise. We want our brand’s reputation for quality synonymous with one of transparency. We believe an elegant, flowing display emits feelings of openness and availability.”

With surround-sound musical accompaniments provided by XM(R) Satellite Radio, the 12,600-square-foot showcase will include an array of outstanding new automobiles and an exciting new concept vehicle. The Lexus LFA – the automaker’s first world-class, production super car – takes center stage, awash in light, courtesy of an LED-equipped canopy. Only a limited number of these hand-built vehicles will be distributed worldwide. In concert with the vehicle display, the LFA will be dissected in a special design treatment which shows the architectural inner-necklaces of the chassis and V10 engine. In further celebration of this 552-horsepower vehicle, visitors are encouraged to interact with the “LFA Configurator,” which gives them an opportunity to build their own computerized dream car – with selected colors, wheels and calipers – and send the image to an email address or post to their favorite social media web site.

Another vehicle of note is the Lexus LF-Ch premium compact hybrid concept, a five-door automobile that made its international debut at the 2009 Frankfurt Auto Show. Praised for its styling, the LF-Ch offers premium features, low emissions and fuel economy. Guests visiting the LF-Ch turntable can take a picture of the vehicle and send it to an on-site interactive table which incorporates the image into a mosaic art piece.

On the production side, the exhibit will feature the latest Lexus models, including the all-new, 2010 GX 460 luxury utility vehicle. Also displayed prominently is Lexus’s award-winning hybrid lineup, comprising an industry-leading four distinctive vehicles, with a slightly-modified HS 250h hybrid sedan designed by builder Clark Ishihara of VIP Auto Salon, Inc. in Torrance, Calif.

The Lexus exhibit, designed and constructed by Michigan-based George P. Johnson Company, also features an array of recycled and repurposed materials. Comprising more than half the total mass used in constructing the exhibit, these materials help create many of the booth’s surfaces and unique styling cues. In keeping with its recycling theme, Lexus has once again contracted famed New York-based jeweler Kenny Hwang to create one-of-a-kind jewelry, from reclaimed metal found on Lexus vehicles, for the exhibit’s product specialists. This tiffanys ranges from necklaces to bracelets to rings.

The Lexus “story” will be highlighted by a 100′ wide x 20′ tall, state-of-the-art, multimedia LED back wall which illustrates Lexus’ past, present and future, though cinematic and synchronized visual presentations.

Keywords: AT&T, Advertising, Automobiles, Computers, Energy, Fuel Economy, Leisure, Marketing, Oil & Gas, Satellite Radio, Telecommunications, Toyota Motor Sales, Toyota Motor Sales, USA Inc., Transportation, USA Inc., Toyota Motor Sales USA Inc.

Casey Corp Announces Quarterly Update Review: Over $16M Revenues in Profitable Gold Sales

Casey Corp. (OTCBB: CCPR) (the “Company”), a recycler of precious metals, wishes to update its shareholders with a quarterly review.

In the third fiscal quarter, Casey Corp.’s through its ESM operating subsidiary, showed a positive cash tiffany money clip and a net profit, with revenues in excess of $16 million.

Casey Corp.’s President and CEO, Mr. Eduard Musheyev notes, “Casey Corp. anticipates an increase in revenues in 2010. With new investment and a leveraging of our extensive knowledge of the gold market, the Company plans to expand the scope of ESM’s activities, increasing our coverage of the supply chain and giving us access to potentially increased revenues and profitability.”

About Casey Corp:

Casey Corp.’s, President and CEO, Mr. Eduard Musheyev, has over 30 years of experience in the gold jewelry market. During this time, Musheyev has set up and managed successful companies involved in manufacturing, retailing, and refining of gold jewelry.

Safe Harbor statement

Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the tiffany pendant results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “should,” “intends,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports and registration statements filed with the Securities and Exchange Commission.

__ Contact Information:

__ CaseyCorp tiffany earring, Inc

__ Sergey Musheyev

__ esmrefiners@gmail.com

__ phone: +1-212-3822404

__ Investor & Media Relations Contact: eliron@yahoo.com

SOURCE Casey Corp

Tiffany is suing eBay, saying the online auctioneer doesn’t do enough to stop counterfeits

Tiffany & Company is suing eBay.  Lawyers for the luxury jeweler say the online auctioneer has done nothing to stop the sale of counterfeit Tiffany items on its Web site.  NPR’s Laura Sydell reports.
LAURA SYDELL reporting:
A study this year by Tiffany of jewelry sold on eBay advertised with its trademark name found that tiffany bracelets 75 percent was fake.  ‘For a jeweler with a reputation for luxury, these fakes have the potential to do damage,’ says Tiffany attorney Jim Swire.
Mr. JIM SWIRE (Tiffany Attorney): Much of this merchandise is actually of an inferior nature, so it’s going to damage Tiffany’s reputation. It’s going to dilute what Tiffany stands for as well as costing Tiffany financially.
SYDELL: Swire says eBay should take responsibility for what is being sold on its site, especially since the auctioneer makes money from it through sale fees.  According to Swire, Tiffany wants eBay to pay up to $1 million for each type of fake Tiffany merchandise sold on the Web site.  Alan Baden, an attorney in Silicon Valley, says there is a precedent for making the auctioneer responsible for the fakes. It’s a case from back in the days of bricks-and-mortar sales.
Mr. ALAN BADEN (Attorney): For example, the Hard Rock Cafe going against at least one flea market operator, alleging that they turned, you know, a blind eye to the sale of counterfeit goods.
SYDELL: Hard Rock won that case.  However, generally, manufacturers are responsible for doing the tiffany cufflinks themselves and alerting authorities to the fakes.  In the case of eBay, Baden notes the auctioneer already helps companies.
Mr. BADEN: Unlike the typical flea market owner, who is willfully blind to what’s going on, eBay has got a procedure and a process in place and is willing, when it’s presented with evidence of infringing activity, to shut it down.
SYDELL: That procedure is a program called VeRO. EBay won’t yet comment on the specifics of the Tiffany suit but says that the jeweler has, in fact, taken advantage of that program.  A Tiffany spokesperson says it used VeRO to shut down 19,000 sites selling fraudulent Tiffany goods. Attorney Baden says if Tiffany does tiffany money clips this case against eBay, it’s likely to set off a string of similar lawsuits since many manufacturers can find fakes of their goods being sold on eBay.
Laura Sydell, NPR News, San Francisco.

Tiffany & Co. Announces Plans to Open a New Store At Pioneer Place in Portland

Located at 330 S.W. Yamhill, the approximately 7,500-square-foot store will open in November 2000.
The new store will be distinguished by signature Tiffany architectural elements, including a polished granite tiffany arch with Atlas clock, cherry wood panels, and stainless steel framed glass showcases and vitrines. The exterior will also incorporate two show windows and four windows that provide an unobstructed view into the store.
Tiffany’s exceptional product quality will be well represented in the wide selection of designs offered. Among them are fine and engagement jewelry, including Lucida(TM), Tiffany’s newest diamond cut and setting; the exclusive jewelry designs of Elsa Peretti, Paloma Picasso and Jean Schlumberger; as well as watches and clocks, china, crystal, sterling silver flatware, hollowware, fragrance, stationery and writing instruments.
“We look forward to playing an active role in the corporate and civic life of Portland, and to introducing Tiffany’s renowned quality, craftsmanship, and the highest level of customer service to the people of this great city,” said Beth O. Canavan, executive vice president of Tiffany & Co. “It is our goal to open a Tiffany & Co. store that is a worthy addition to the commercial landscape.”
Tiffany & Co. is the internationally renowned jeweler and specialty retailer. Sales are made primarily through TIFFANY & CO. stores and boutiques in the Americas, Asia-Pacific, Europe, and the Middle East. Direct Marketing includes Tiffany’s corporate division, catalog and Internet sales. Additional information can be bangles on the company’s Web site at www.tiffany.com and its shareholder information line (800) TIF-0110.
LUCIDA is a trademark of Tiffany and Company.Â

Tiffany’s holiday same-store sales rise

NEW YORK (AFX) – Fine jewelry retailer Tiffany & Co. reported on Wednesday robust holiday sales and offered an upbeat profit outlook. The company’s shares fell almost 2 percent, however, on investors’ concerns about its business in Japan.
Tiffany said that global sales in stores open at least a year, or same-store sales, rose 7 percent during the November-December holiday period. For Nov. 1 through Dec. 31, total sales increased 15 percent to $818.1 million, due to strong growth in the U.S. and most international markets. On a constant-exchange-rate basis, total sales rose 14 percent.
‘We are delighted to report such strong overall sales growth for the holiday season which exceeded our expectations,’ said Michael J. Kowalski, chairman and CEO. ‘We saw healthy sales increases in many product categories ranging from diamonds to silver jewelry.
Looking ahead, the company forecasts full-year earnings of $1.82 to $1.85 per share. Analysts surveyed by Thomson bracelets are currently looking for fiscal 2006 profit of $1.82 per share, on average. The company’s fiscal year ends Jan 31.
Tiffany’s also said it will accelerate 2007 Tiffany & Co. store openings to between 5 and 7 in the U.S. and 10 internationally, and forecast 2007 earnings per share growth of 13 to 15 percent on low-double-digit sales growth. That would translate into profit at or above Wall Street’s current consensus estimate of $2.06 per share.
During the holiday period, the company said U.S. retail sales increased 12 percent to $432.4 million, and same-store sales were up 8 percent, due to sales growth of 15 percent in Tiffany’s New York flagship store and 7 percent in comparable branch stores. Tiffany’s said the strong results were fueled by increases both in the number of transactions and in the average amount spent per transaction.
International retail sales grew 18 percent to $283.5 million, with same-store sales rising 6 percent. The retailer said it saw strong sales growth in most international markets, which offset a same-store sales decline in Japan.
Direct marketing sales gained 10 percent to $69.7 million, due to increases in both the number of orders and in the amounts spent per order, the company said.
Tiffany’s also said it saw increased wholesale sales of diamonds during the holidays, as well as greater specialty retail sales in its cufflinks and Little Switzerland stores.
Most analysts were positive on the news, but there was some worries about performance in Japan — the only region where same-store sales fell — and pressures on margins.
Tiffany had a ’strong holiday as expected,’ said David A. Schick, an analyst for Stifel Nicolaus & Co., in a note on Wednesday. ‘Essentially all regions other than Japan are robust. Results suggest consumers in these non-Japan markets have a strong appreciation for luxury goods and the Tiffany brand.’
Merrill Lynch analyst Lorraine Maikis, who rates Tiffany ‘Neutral,’ noted the company is facing margin pressure
Shares of Tiffany were down 70 cents, or 1.74 percent, to $38.93 in late afternoon trading on the New York Stock Exchange.
Copyright 2006 Associated Press. All rights reserved. This material may not be money clips, broadcast, rewritten, or redistributed.

Uneven December retail sales results did not give apparel stores, or Wall Street, a green light to celebrate.

Department store sales were flat compared with November and declined 1.2 percent to $15.74 million compared with a year earlier, the Commerce Department said Thursday. Specialty store sales dropped 0.6 percent for the month, but rose 5 percent to $17.46 million year-over-year.

The industry’s less-than-stellar sales result helped push retail stocks down 0.5 percent Thursday.

There is a gloom that is still sitting in our consumer economy, said Kevin Regan, senior managing director and retail industry expert with FTI Consulting. We’re going to be in a slow recovery. December was a good omen, but I’m not convinced that it is a sign of a trend.

While the macroeconomy struggles with 10 percent unemployment and housing foreclosures, it would be risky for stores to be aggressive, he said.

Retailers view the spring with caution, Regan said.

Retail associations said they saw signs of improvement through the holiday season as merchants focused on inventory management and discounting.

With an eye on managing inventory and maintaining lower price points, retailers did a tremendous job of planning for the holiday season, said Rosalind Wells, chief economist for the National Retail Federation. But, she cautioned, while the consumer appears to be spending again, double-digit unemployment numbers will remain an impediment to maintaining this momentum.

The Retail Industry Leaders Association described December sales results as subdued.

December retail sales of all goods and services in the U.S. fell 0.3 percent compared with the previous month, but were up 5.4 percent from a year earlier to $353 billion. Total sales for 2009 declined 6.2 percent compared with 2008.

While the overall trend is in the right direction, today’s retail sales data show that we have more work to do, said Commerce Secretary Gary Locke.

In New York on Thursday, the S&P Retail Index slid 1.95 points to 409.43 as the Dow Jones Industrial Average inched up 0.3 percent, or 29.78 points, to 10,710.55. Tokyo turned the strongest performance among the major international markets, with the Nikkei 225 rising 1.6 percent to 10,907.68.

Target Corp. ran countertrend among U.S. retail stocks and rose 1.5 percent to $50.10 after restarting its stock buyback program. The cheap-chic retailer has about $5.1 billion left under its $10 billion buyback program, which was put on hold in November 2008 to protect the firm’s liquidity position and debt rating.

Although overall apparel sales are still not great, the trendline is much better than it was during the financial crisis and recession. That normalization has helped stabilize vendor performance and pushed Moody’s Investors Service to raise its credit outlook for U.S. apparel producers to stable from negative. Moody’s cited the industry’s efforts to cut costs and control inventories, which should lessen markdown exposure and aid profitability. The credit rating agency also said firms focusing on moderate price points would outperform those in the luxury tier.

The consumer’s not great, but there’s nothing that I see that says we’re falling off a cliff, said Scott Tuhy, a Moody’s debt analyst.

Tuhy said the industry had a sharp, quick fall and will have slow sluggish growth out.

I like tiffany ,pendants , key rings ,earrings , necklaces and so on.

Micron Technology and Tiffany & Company

Zacks Equity Research highlights Capital One (NYSE: COF) as the Bull of the Day and Kroger Co. (NYSE: KR) the Bear of the Day. In addition, Zacks tiffany Research provides analysis on Walgreen Co. (NYSE: WAG), Micron Technology (NYSE: MU) and Tiffany & Company (NYSE: TIF).

Full analysis of all these stocks is available at http://at.zacks.com/?id=2678.

Here is a synopsis of all five stocks:

Bull of the Day:

We are upgrading our recommendation on Capital One (NYSE: COF) to Outperform. The company’s third quarter earnings were substantially ahead of the Zacks Consensus Estimate, driven primarily by higher-than-expected revenue and almost stable expenses.

However, increased provisions and decrease in average deposits were on the downside. Nevertheless, we anticipate continued synergies from the company’s geographic diversification and expense management initiatives. Additionally, the repayment of the bailout money and the warrants sell-off by the Treasury augur well for investors, as the tiffany bracelets is now free from government intervention and pay restrictions.

Bear of the Day:

Kroger Co. (NYSE: KR) is not immune to the tough economic environment. The intensifying price war among grocery stores to lure budget-constrained consumers has compelled Kroger to cut prices, hurting its sales and margins.

The company reported lower-than-expected third-quarter 2009 results. The quarterly earnings of 27 cents per share missed the Zacks Consensus Estimate of 36 cents, and fell 25% year-on-year. Consequently, Kroger trimmed its full-year 2009 earnings forecast.

The company’s conservative outlook underlines the raging competition. Kroger’s debt-to-capitalization ratio is also substantially higher, which could adversely affect its credit worthiness making it more susceptible to the economic downturn and competitive pressures.

Latest Posts on the Zacks Analyst Blog:

Walgreens Beats Estimates

Walgreen Co. (NYSE: WAG) began fiscal 2010 with a strong first quarter. Walgreens reported earnings of 52 cents per share, which were slightly above the Zacks Consensus Estimate of 48 cents and 41 cents in the comparable prior-year quarter. Net sales for the quarter increased 9.5% year-over-year to $16.4 billion driven by 4.9% same store sales (those open for more than a year) growth. Front-end same store sales increased 2.7% while prescription same store sales increased 6.1% in the quarter.

Gross margin for the quarter at 27.6% declined by 10 bps compared to the corresponding period last year primarily on account of non-retail businesses, front-end product mix and restructuring costs.

Walgreens generated $1.2 billion for the quarter in cash flow from operations, an increase of about 275% driven by strong drugstore performance and improved working capital. At the end of the first quarter, Walgreens had $2.5 billion in cash and cash equivalents.

Walgreens uses the strong cash balance for suitable acquisitions as well as rewarding its shareholders with generous dividend payments and share repurchases. As a part of Walgreens’ $2 billion stock repurchase program announced in October, the company bought back shares worth $150 million during the quarter.

In order to make best use of the available funds, Walgreens has scaled down its plan of opening stores till 2011. This is evident from the decline in the opening of new stores during the quarter. During the first quarter, the company opened 172 new drugstores compared with 212 in the year-ago quarter. We believe this decision will benefit the company as new stores take 2-3 years to become profitable. As of Nov 30, the company operates 7649 stores in 50 states, the District of Columbia and Puerto Rico.

Micron Swings to Profit

Micron Technology (NYSE: MU), one of the largest memory companies, reported first quarter of fiscal year 2010 earnings that beat consensus estimates by 15 cents. Revenue beat the consensus by 8.7%.

Total revenue was $1.74 billion, up 33.6% sequentially and 24.1% year over year. The company saw broad-based strength across all served end-markets, with computing growing the strongest (up over 80% sequentially), followed by mobile (up over 60%), networking (up around 30%) and server (up 25%). Memory generated 94% of Q1 revenue, with the balance coming from Imaging.

Tiffany Contracts with Gem

Tiffany & Company (NYSE: TIF), a high-end jewelry designer, manufacturer and retailer, recently signed a deal with Kimberley Diamond Co., a unit of Gem Diamonds Ltd, whereby the latter will supply fancy yellow diamonds to the former for five years. However, the terms of the agreement were not disclosed.

Gem Diamonds through its Ellendale mine in Western Australia will supply the diamonds to Laurelton Diamonds Inc, the Tiffany’s diamond sourcing and polishing unit. Tiffany has entered into a contract to purchase all the fancy yellow diamonds to be mined throughout the economic life of Ellendale mine, which is expected to be five years.

Tiffany will pay the full market price for the diamonds, which will be reviewed after every six months.

The jewelry market has been hit hard by the global meltdown, as consumers affected by lower discretionary income have been prioritizing their purchases. This has led many other retailers to shut stores or wind-up operations. The elimination of stiff competition had helped big players like Tiffany, which holds a significant position in the world jewelry market and is poised to benefit from its increased geographic reach when the economy rebounds. To weather the downturn, it has been concentrating more on smaller size store formats that offer selected collections of lower priced higher-margin products.

Get the full analysis of all these stocks by going to http://at.zacks.com/?id=2649.

About the Bull and Bear of the Day

Every day, the analysts at Zacks Equity Research select two stocks that are likely to outperform (Bull) or underperform (Bear) the markets over the next 3-6 months.

About the Analyst Blog

Updated throughout every trading day, the Analyst Blog provides analysis from Zacks Equity Research about the latest news and tiffany pendants impacting stocks and the financial markets.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous analyst coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

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Cartier, Tiffany’s – and Mayors: Florida chain’s owners seek niche at top of jewelry business

Mayors Jewelers, a South Florida luxury dealer for nearly 100 years, has decided it’s time to dazzle the world.

Officials with Birks & Mayors Inc., the Canadian parent company of Tamarac-based tiffany, are working to build an international brand that could someday be synonymous with the industry’s crme de la crme — Tiffany’s and Cartier.

Birks & Mayors President and CEO Tom Andruskevich says the company has set a high bar for bringing creativity and innovation to its products and stores. Tiffany & Co. represents Park Avenue glamour, he said, and Cartier is a symbol for European chic.

“We want Birks to stand for international elegance,” said Andruskevich, who was in Fort Lauderdale on Thursday evening for a Swiss watches event at The Galleria store.

That kind of thinking would have been impossible for Mayors a few years ago. Mayors Jewelers Inc., a publicly traded company, was in serious financial trouble before Henry Birks & Sons Holdings Inc. bought a majority stake in 2002 and merged to form Birks & Mayors last November.

Birks & Mayors’ strategy is to introduce Birks products as part of an “iconic collection” that communicates the brand’s history and legacy to a wider audience, including Mayors customers in Florida, Andruskevich said.

In a few weeks, Mayors stores at The Galleria and at Buckhead in Atlanta will test a new line of accessory tiffany cufflinks that will include handbags, wallets and belts. Made out of a specially designed fabric, the merchandise will show off a new Birks logo that the company hopes to carry over to its jewelry collection, Andruskevich said.

“It’s not just a handbag,” said Daisy Chin-Lor, Birks & Mayors senior vice president and chief marketing officer. “It’s a fabric, and it’s a tapestry of what we are.”

The company’s fall 2005 launch of its proprietary diamond, called The Amorique, is one example of how Birks & Mayors’ focus on branding has proved successful, she said. “Eighty percent of all our buyers of Amorique have never walked in our store, and they’re younger,” Chin-Lor said.

Virtually all of the nation’s jewelers have pinned their growth strategies on branding their merchandise and stores, said Ken Gassman, a jewelry industry analyst. But less than 10 percent of all the jewelry (excluding watches) sold in the United States is sold by brand, he said.

“The Birks name already has some cachet,” Gassman said. If enough money and time is invested, the company’s marketing plan could push Birks into the industry’s elite circle, he said.

Birks & Mayors also have U.S. and overseas expansion plans that will build up the Mayors retail brand in Florida and the Southeast, as well as the Birks retail brand abroad. The company has slated two new Mayors store openings next spring, including a 3,500-square- foot stand-alone location in Weston. It also has plans to revamp several other Mayors stores in Florida.

The flagship store at The Galleria mall — a gleaming, 6,000- square-foot store with a Swiss watch boutique and tiffany money clips meeting rooms — will be the company’s new design prototype.By spring of 2008, Andruskevich said, he hopes that the company has established brand identity outside of its existing markets and is on its way to being recognized in the international community.

Top officials from the industry’s most prestigious watch brands, many of whom attended the company’s event Thursday, said Birks & Mayors is off to a strong start.

Rolex President and CEO Allen Brill and Cartier Assistant Vice President Mike Spezialetti said their business at Mayors has improved since the merger. Both said remodeled stores have allowed them to nearly double their inventories and maintain sales.

“Tom’s got a vision, and we share that vision,” Spezialetti said.

Giving jewelry? Know your gemstones

Jewelry is the quintessential Valentine’s Day gift. While diamonds may be a girl’s best friend, gemstones add excitement and variety to tiffany wardrobes. From amethysts to zircon, gemstones offer a wide range of color and style choices.

“You can choose your gemstone gift by buying a piece in the recipient’s favorite color or birthstone, or you can choose a gemstone that symbolizes love and devotion,” says Natalie Parman, vice president of merchandising at Jewelry Television.

For example, one of the first gemstones that comes to mind for Valentine’s Day is the ruby, with its brilliant red hue. Throughout history, rubies have been considered the “king of gems,” treasured by royalty and cultures throughout history. In fact, prior to the 20th century, rubies were considered more valuable than diamonds.

Current fashion trends can also help you choose a gemstone.

“Tanzanite is one of the hottest looks today,” says Parman. “Its brilliant color and its exclusive origin in Tanzania combine to make it a unique and highly sought after gemstone,” she adds. The stone is highly valued for its shades of sapphire blue, amethyst and blue violet.

“Wearing a well-cut tanzanite communicates self-confidence, individuality and maturity,” says Parman. The name tanzanite was coined by Tiffany, which had first and exclusive rights to the stone for many years.

If you’ve never heard of tanzanite, or couldn’t distinguish a sapphire from an opal, a visit to Jewelry Television’s Web site (www.jewelrytelevision.com) reveals a wealth of information about gemstone lore and quality to help you make an informed choice.

You’ll find out that most gemstones are enhanced, which allows the jewelry industry to use various forces of nature such as heat to unlock the inherent beauty of nature residing within a gem. Most tanzanite, for example, comes from nature a rather drab brown.

Once subjected to mild heating, however, these stones turn handsome shades of blue and violet.

No matter how well-informed you are, when buying a gemstone, you need to find a seller you trust and get an appraisal, Parman advises, noting that Jewelry Television provides free appraisals for many of its products.

The appraisal process notes exact characteristics of an item and then determines the value of that item. Gemstone quality is determined by its beauty, rarity and durability. An appraisal determines these factors by recoding the exact carat weight, color, clarity and cut.

Companies that deal with large volumes of goods and focus exclusively on the sale of fine jewelry and gemstones, can offers variety at good prices.

“We often provide fine jewelry far below fair market values, providing customers with extremely affordable luxury,” says Parman.

You can purchase either loose gemstones, which can be used in custom settings for one-of-a-kind pieces, or you can shop for rings, earrings and necklaces that feature your favorite gemstone.

Article copyright Washington Jewish Week.

Distinctive Assets to Once Again Produce Official Gift Bags and Backstage Gift Lounge at the 52nd Annual GRAMMY(R) Awards

Distinctive Assets, an LA-based entertainment marketing company, is collaborating yet again with The Recording AcademyA to produce the official Talent Gift Bags and Backstage Gift Lounge for the 52nd Annual GRAMMYA Awards. Music’s Biggest NightA will be held on January 31, 2010, at the STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).

Distinctive Assets is thrilled to continue a longstanding GRAMMY tradition and is especially tiffany that it represents the eleventh consecutive year of serving as the Official Gift Bag and Lounge. The presenters and performers will be offered gifts that will be distributed in two different forms – the coveted GRAMMY Gift Bag and the exclusive GRAMMY Gift Lounge presented by MoroccanoilA, leader in luxury professional argan oil-infused products for hair. The official 52nd Annual GRAMMY Gift “Bag” will actually be a $715 Mobilizer NXTA Hardside Officer’s Trunk (compliments of Victorinox Travel Gear) filled with a bevy of items such as a bi-coastal health club membership to The Sports Club/LA, DeLea essential oil fragrance, Enerjii jewelry, SteelSeries Siberia v2 full-size headsets, Modern Meditations – Rock Goes Zen CD sets, an all-inclusive fitness retreat from Live In Fitness Enterprise, WooLoot Sport watches, the iFLY indoor skydiving experience, Slimware portion-conscious dinnerware, argan oil-infused Moroccanoil Treatment and Moroccanoil Glimmer Shine Spray, Chocolatines by Sweet Endeavors, ideeli.com online shopping cards, Unbreakable Nutrition beef jerky, Crest Whitestrips, a new human-powered vehicle known as the Yucycle, LA Confidential magazine, chic pet products by Petprojekt, Johnny Rockets meal cards, Tag It Green recycled jewelry, spa treatments at Ciel Spa at the SLS Hotel, beauty packages from The Organic Pharmacy, a Hard Rock Cafe music CD, People magazine, Metamorphosis post-treatment skincare, Riazul Tequila, Shop Second Base camisoles, food and gaming packages from ESPN Zone, Music Connection magazine, smart heat hair tools, exclusive Blu electronic cigarette starter kits, Luxurious Santa Teresa 1796 Rum, PackIt patented eco-gel, i360 music infused headwear, Incognito leather cuffs and other last-minute surprises.__ All of the attendees at the GRAMMY CelebrationA, the official after party, will also get to share in the gifting extravaganza with fabulous Moroccanoil product-filled gift boxes made exclusively for the event.

The GRAMMY Gift Lounge presented by Moroccanoil will be open during rehearsals (January 28-30). Presenters and performers will have the opportunity to scoop up tens of thousands of dollars worth of amazing gifts including an exclusive Moroccanoil signature sports bag filled with argan oil-infused Moroccanoil Treatment, Moroccanoil Moisture Repair Shampoo, Moroccanoil Moisture Repair Conditioner, Moroccanoil Hydrating Styling Cream, Moroccanoil Intense Hydrating Mask, Moroccanoil Glimmer Shine Spray as well as a set of new Moroccanoil Ionic Ceramic Hair Brushes. The Lounge will feature iPod docking stations from Harman International, the leader in audio and multimedia for the home, car and professional stage. Talent visiting the Lounge will also be treated to silver key rings eyewear from Solstice Sunglass Boutique’s spring collections, Reverse Flying V guitar from Gibson USA, LA Gear merchandise, Misis sterling silver jewelry, Soy Delicious Moisturizing Candles, ultimate foot care packages from MTG Inc., the gorgeous new Palm Pixi, Orgasense exclusive skincare and Agapara handbags from J. Holly International, Fancy Feast ultimate pet packages, leather goods from Cape Cod Leather, Vivitar cameras, the Icing 30 Carat Revolutionary At-Home Teeth Whitening System and cosmetic dentistry package courtesy of Bling Dental, h2o by Refreshing Ideas and rocker chic clothing from Royal Underground. For the second year, Waste Management will sponsor a “green corner” within the Lounge where they will highlight their new “Recycling Rocks” campaign by giving a messenger bag made of recycled materials filled with eco-friendly goodies. The Lounge will once again be designed by Las Vegas’ pre-eminent production outfit Pacific Events and will be enhanced with floral creations from TuBloom Designs.

“Of all the award shows in which we’ve been involved over the past 10 years, the GRAMMYs remains my favorite,” says Lash Fary, founder of Distinctive Assets. “It’s truly the trifecta in our industry: the most talented artists, the best gifts and the most incredible production team. The experience is simply unparalleled.”

This year’s GRAMMY talent will, as always, include top musicians and notable celebrities in all genres. Beyonce, the Black Eyed Peas, Dave Matthews Band, Lady Antebellum, Lady Gaga, Green Day, P!nk, Maxwell, Taylor Swift and the Zac Brown Band have already been confirmed to perform. Distinctive Assets will continue its long-silver necklaces philanthropic tradition with an in-Lounge “giving station” which will allow the celebrities to autograph and donate one of their favorite new gifts to the MusiCaresA Foundation, which provides a safety net of critical assistance for members of the music community in times of need.

SOURCE Distinctive Assets